54 COLLECTIVE​
 
54 Collective is a leading venture capital firm that invests in and scales early-stage technology startups across Africa. They provide catalytic capital, tailored funding, and hands-on venture support through local teams and their Venture Success Platform, enabling founders to address Africa's critical challenges. The firm is committed to fostering gender inclusion within its portfolio and promoting inclusive product and service design.

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The visual identity for 54 Collective draws inspiration from the complex history and promising future of Africa. It uses strong lines as a core motif, referencing the artificial borders imposed upon the continent during the colonial era.​ These rigid boundaries, drawn with little regard for existing cultural or ethnic groups, have had a lasting impact on the continent's development and continue to present challenges today.
 

However, rather than representing these lines as a limitation, the design subverts their original intent. They are reimagined as a foundation upon which a new vision of Africa is being built. This reflects the mission of 54CO as a Pan-African investment firm. By supporting entrepreneurs across the continent, we aim to transcend these arbitrary divisions and foster collaboration and growth. We believe that the ingenuity and resilience of the African people, coupled with strategic investment, can create a future where the continent's potential is fully realised.