LAMPOST

Lampost is a Johannesburg-based production company, delivering world-class production and talent management within the global advertising, film and fashion industries. With over a decade of experience, Lampost enjoys a strong reputation for its full-service approach, creative management expertise, and commitment to nurturing outstanding talent.

The company was on a journey to refine its identity, ensuring a clear articulation of its position as a sought-after production partner for discerning clients worldwide. Our task was to reimagine the brand identity system for Lampost productions, focusing on logo, colours and typography.

Our refreshed identity spotlights Lampost's legacy. The previous "street pole light beam" has been stylized to a single, powerful ray, symbolising our history of "street casting". This streamlined beam is integrated within a bold, singular wordmark, creating a cohesive and impactful brand presence. We've retained the iconic yellow, now bolder and more vibrant.

We envisioned a contemporary, memorable and flexible identity for Lampost – a mark that commands attention yet remains adaptable, allowing striking imagery to take centre stage when needed. The overall aesthetic adopts cues from the world of sophisticated editorials and high-fashion content.