SPOTIFY MOTHER OF MUSIC (MOM)

Spotify MOM was an experiential campaign in Cape Town, South Africa comprised of 4 pre-parties and a city take-over from 5-8 September 2024.

Cape Town is affectionately referred to as the Mother City as it’s the site of the first European settlement and often the first receiver of international trends.

The Spotify Sahara Africa team saw the Western Cape as Spotify ZA’s key premium audience opportunity as it exhibited the highest conversion and consumption rates across the country.

It was the best time to be present in Cape Town with a cultural impact.